Saturday, April 1, 2017

How Video Marketing Can Benefit Your Online Marketing Efforts



Nothing grabs people's attention quite like a video. It is one of the most dominating forms of media today-and the number of people looking for something to watch grows every day. With 87% of online marketers using video content, it's time that you make sure your business is not left behind.
Online marketing is a nightmare for many people due to its huge competition. People are using different marketing strategies and online video ads are one of them. Video advertisements were always an effective source of marketing and online businesses using this may get good traffic on their website. Others who are not using this method are unaware about the benefits of it or must be worried about the huge cost involved with video ads. Nowadays, cheap web ads are provided by many good companies.
Let' see the benefits of using online video ads.
Online Video Viewing is Huge
This is obvious but critical point that videos are more accepted and accessible online now. Per the latest statistics from YouTube, the most popular site for videos are getting more than 4 billion viewers every day. These are the statistics of only one website, hundreds of other websites are also getting billions of viewers every day. Consumers prefer a convenient way for information and access billions of videos online.
It's a Good Platform for Small Businesses
Video creation was expensive but now small businesses can also get cheap video advertisements to promote their business. Buying media was expensive before but online websites give an easy and convenient platform. Today, creating compelling videos are very accessible for small businesses too. Big companies are now competing with small business. Any business with online presence can convey their message through informative and interesting videos. At the start, cost was the major obstacle for many businesses, but now cheap web ads are available which can act as the major marketing tool.
Online Video Advertisements are Interactive
Surely a computer screen is not as big as a flat screen television, still many people view a computer more than a TV screen these days. Interactivity makes the difference and online video ads are a more interactive way of conveying your message to your potential customers. Good web ads forces attention, and have the capability of earning profits for every kind of business. Cheap video ads allow small and well-established businesses to leave more lasting impact. Most of the web commercials are not limited to 15-20 seconds and viewers can interact, understand and can take action while watching the video.
Relevance of the Video Matters
Every business should keep in mind that videos should be good enough to hold the viewer’s attention. It should be subsequently attractive and relevant to the products or services offered by you. Like other traditional websites, subject and relevancy of your video advertisement also matters. Just like TV ads, web ads can also attract the views instantly. You can use the major keywords of your website anywhere in the video to make it SEO friendly. You should have a consistent theme and ability to convey the message.
What are you waiting for? Can you afford to stay behind your competitors by ignoring the latest trend? Of course not, choose cheap web ads and promote your business with an effective video marketing strategy.

written by: Favour777

Wednesday, September 7, 2016

Using The Benefits of Social Media

Using The Benefits of Social Media written by: moraa9 

When you start to realize the benefits of social media, you will wish you had started to use it sooner. This is a great way to keep in contact with clients, potential clients, and others that want to know about your website or blog. There are many different benefits of social media that you can take advantage of, and many of them will bring you more profits.

Social media sites are huge and many people can even get alerts to what is going on right on their cellular phones. This means that if you post something to your business profile or page, then others will see it very quickly. This could lead to more traffic and more profits in your pocket just from using these social sites.

The Top 5 Benefits of Social Media Sites

1. Build Loyalty

One of the benefits of social media is that you can connect with your audience on a personal level. When they see the face of your business and can see what your business is doing, then they can connect to it much easier. This will help to make your customers much more loyal, which means they will come back to your site over and over again.

2. Communications

Another one of the benefits of social media is the open line of communication this can give you with your customers. They can ask you questions, and you can post the answers for everybody that is a member of your community. This means you will answer fewer questions less often, and you will be able to provide better customer service much faster.

3. A Face

By putting up a page on Facebook or Twitter, you can provide a face to the company you run. This can help customers gain trust in your website and be more willing to make a purchase or at least use the information you are providing. This can also give you a new avenue to introduce others to your website.

4. Viral Marketing Potential

When you post something from your website onto one of the many social media sites, like Facebook or Twitter, all of your fans or followers can share this on their profile. This can create a domino effect called viral marketing. This can get your website in front of millions very fast.

5. Traffic

Of course, one of the most important benefits of social media is the traffic it can bring you. When you have backlinks from social sites, and you have your business on them, you will end up in front of more eyes. This means more people to share your site with others and more people to come to your site in general.

Cashing in on the Benefits of Social Media Sites

There are not many other ways that you can bring millions of people to your website in such a short amount of time. This is something you have to take advantage of, and if you are not already realizing the benefits of social media, then you need to try it for yourself. This is one of the most important steps in going from a smaller income online to a larger income.

There are some that make a full-time income just form using the benefits of social media, and there are others that have built up communities of tens of thousands of people on Twitter, Facebook, FriendFeed, and another social site. This is something you need to do, and the benefits of social media are way too massive for you to miss out on.

Wednesday, August 10, 2016

How to Choose a Web Design Company


How To Choose a Web Design Company written by: Dorcus

It is already obvious to any modern business owners and managers that more business operations will be accomplished online. Web design companies are therefore some of the inevitable partners you will communicate with from time to time. While large enterprises may have a dedicated IT unit to handle issues of web design and related demands, some rely on outsourced services. If you are looking for a web designer or web design company, there are various things to consider. Finding such professionals should never be a daunting task as there are many in the market. Nonetheless, not all offers you come across will depict desirable characteristic which is why choosing a web designer requires insights. Fortunately, reliable companies have various hallmarking attributes that can be used to distinguish them from the rest. Some of the key aspects to review before you choose any company that claims to offer website design include; 

BBB Rating
Expert rating is very important as the pros look at critical service delivery areas and main features that distinguish one company from the rest. BBB is one of the most reliable expert ratings you will find online. They provide the basis for their rating and describe the company in detail. Go for companies that have A-rating or better.

Length of time (experience)
It is generally advisable to choose web design companies that have been in the business for a long time. While long-serving companies do not necessarily perform better than new or emerging website designers, they probably have streamlined service delivery frameworks. They also boast profound experience in the field and have witnessed the various dynamics that have taken place since the inception of websites. They are therefore better suited to handle emerging problems and may resort to other techniques that newbie designers are probably unaware of. Choose companies that have been designing websites for at least 5 years in the region.

References and reputation
Web design needs vary from one client to another. However, reputation and reference is earned through consistent delivery of high quality services. Web designers who have consistently designed satisfactory websites that meet client requirements will definitely have a good reputation in the area. You can always look through comments, reviews, recommendations, complaints and testimonials from previous clients. If you have a friend, or relative who knows a good web designer, then their references can be quite helpful. 

Quality guarantees
It is important to have assurance and guarantees when using third party web design companies. If the website does not meet your needs, it will have a great impact on your business and may tarnish your brand as well as online presence. The company should therefore offer guarantees including provisions to redo the assignment if the initial attempt does not meet anticipated standard. What’s more, you should seek to develop a lasting relationship as you will need upgrades and various web development services from time to time. Using the same website designer will help resolve your issues within the shortest time possible.

Conclusion 
Websites must be efficiently designed with insights on latest trends in user experience, navigation, layout and design mapping as well as inclusion of on-site apps and panels if you want to gain competitive edge. It is important to hire professional web designers who can guarantee high quality services.


Tuesday, June 28, 2016

5 Advantages of a Good Blog Design written by: Alicechep


They say content is king during blog design but research has shown that a well designed blog has more visitors than a poorly designed one. Many marketers are often oblivious of the importance of a good design thinking that what they put on the blog is what matters more. So is it really that important to put a lot of effort on blog design? The answer to this question is a big “YES!” Here is why:

It is your first impression: You know as well as I do that first impressions last. Blogging represents who you are and what you stand for therefore, a good design sets the tone and gives readers a picture of you. Be very conscious about what you say during the design and feel free to bring in your creativity. If your blog is all about fun, design your blog in a way that screams fun, the moment readers click on the link.

It makes your blog easy to follow: People are likely to share content that is easily shareable. A good design incorporates this idea and gives your readers convenience during subscription, following and liking the blog. Professional designers ensure that these items appear at the top of the page so that it becomes easy to follow. 

It solves the problem of disorganization: Many bloggers out there have disorganized blogs with sidebar items that are all over the place. For instance, some blog set ups have social media icons in different places, or links to a number of sites also scattered all over. You should ensure that items of the same category are located in one area. If you have previous blog posts, arrange them neatly near each other to allow for easy navigation.

It improves the general appearance of your blog: A stark and cluttered blog does a good job in discouraging readers from your blog. You have to make sure that the design is attractive to the human eye. One of the ways to ensure that this happens is to basically analyze the blog with your objective eye. You could go ahead and ask a friend or family member to do it for you. Some of the blog design issues include fonts and colors, navigation bars and the general cleanliness of your headers, backgrounds and embellishments. Watch out not to overwhelm readers before they even read anything!

It increases traffic: It may sound incorrect since content is what is supposed to increase traffic but it is still a fact. Blog websites with great, easy to follow and well illustrated content stand out from the crowd. People do not enjoy reading overcrowded blogs that seem to have no clarity and use of catchy and creative design concepts. In order to truly have people click on your blog the first chance they get, pay more attention to the design process. This of course doesn’t negate the importance of good content. To enhance traffic, you should give your readers a reason to share your blog widely thus the reason for good content.

Professional designers have the skill and expertise in blog and website design and are likely to give you a good product. You may have to spare a few bucks but the rewards are totally worth it.

Monday, May 30, 2016

"Ways to Monetize Your Website"


Ways to Monetize Your Website written by: patoh15


There are four excellent ways to monetize your website, and you can use all four at the same time.

One important method is, of course, using AdSense ads or similar programs that are available from Yahoo, MSN, and others. With these programs, you place the script on your website, and AdSense spiders your site to find out what it is about. Then when it displays ads on your site it shows ads that are likely to be relevant to your visitors because it matches your pages content. Your visitors are far more likely to click on highly targeted ads than on- targeted ads.

Different advertisers pay different amounts for the ads depending on the subject matter. Some ads go for pennies, and some ads go for tens of dollars per click. If your subject material attracts lower paying ads, it could be worth looking into the second method of monetizing your site, pay per view ads. If you are making more than $1.00 per 1,000 page views, you might want to stick with pay per click ads.

I have a site where an ad agency is paying me 50 cents per 1000 page views for each of two ads on my pages. The ads must be above the fold and the ads cannot be the same size and shape. I use a banner ad across the top of the page, and a skyscraper ad on the right-hand side of the page.

That leaves room for another Google AdSense ad on the right-hand side below the CPM ad and one banner ad across the bottom of the page. I make a dollar for every 1,000 page views, and I still make more money from clicks on the Google ads.

I also am a member of several affiliate programs, the third method of monetization. With the affiliate programs you place an ad on your site from the affiliate program you are a member of, and if someone clicks through to the advertiser's site and buys something you get a commission. There are lots of affiliate programs available. I joined Commission Junction, and I'm very happy with the selection of programs available.

Commission Junctions collects the money and pays you for any and all of the programs you join. They provide you with comprehensive stats and all kinds of support. If you are a webmaster you should at least check out their programs and see what's there.

The Fourth method of monetizing your site is called 5-second audio ads. The program is brand new, in fact, it's still in beta, but it is very interesting. When a visitor lands on your page, a 5-second long audio ad plays. Every time an audio ad plays you get paid. The ads will not play again for at least 3 minutes after your visitor hears one. After 3 minutes since the last ad played, the visitor can hear another if he refreshes the page or goes to a new page on your site.

The ads are very effective, since the visitor isn't off in the bathroom, or grabbing a snack as so often happens with radio and TV. Your visitor is not driving a car either. He is sitting in front of the computer waiting for a page to finish loading. His mind is receptive to the ad. It's actually a quite remarkable way to advertise.

You as a webmaster or publisher can also sign up other webmasters and publishers who want to run ads on their own sites. If you are the one that signs them up then you receive a commission on every ad that plays on their site. It can add up to quite a bit of income if you get some decent sign ups.

The 5-second audio ads program is free to join so you don't risk anything. It doesn't even take up any real estate on your pages. It has no effect on any of your other advertising. And perhaps best of all, the visitor never leaves your site. It's like finding free money.

Thursday, March 17, 2016

Benefits of Responsive Web Design written by: risikanta

The increasing use of the mobile computing devices like tablets and Smartphone the web designers are compelled to design websites compatible to these mobile devices. In fact the strategies traditionally used by the web designers while designing a website for desktops and laptops are not feasible with these mobile devices. Several things have changed in both the versions like Click has been replaced with Touch and pixel resolution and the size of screen has largely changed. All these factors have made it crucial to develop responsive website designs. Before proceeding to know the benefits of this unique web design you must know what it is? 
What is Responsive Web Design? 
A web design can be said responsive if it can provide the best experience to its viewers while reading its content with minimum panning, scrolling and resizing on various types of mobile as well as static computing devices, by designing and coding the website accordingly. The designers have to ensure the self-re-adjustment of screen layout, navigation elements, audio/video players, images, text and other user interface on various devices as per their need. They can use HTML and CSS to hide, resize, move, enlarge or shrink the content of the website to make it compatible to any screen. 
Advantages of Responsive Design 
More flexibility: The content of a responsive website design can be used flexibly on all the devices regardless of their screen size and resolution. The images and text content of these websites spread all over on the allotted space by the screen of your device like a fluid spreads on a given space, without affecting its appearance.  
Superb experience for the users: A web design is responsive if its content enables its visitors to get the content of the website anytime and anywhere on the device of their choice. In this way such website offers the best experience to the users regardless of the type of devices they are using to view it without resizing or scrolling its content. 
Inexpensive marketing option: The website owner need not spend on two types of website as a responsive website design created by using HTML and CSS can be accessed by all types of devices without any problem. He can sell his products and services online in a cost effective manner. 
Recommended by major search engines: Major search engines like Google etc. also support web designs which can be configured through any device types. Such websites make it easy for the search engines while indexing and organizing them on search result pages.  
Easy to manage: It is easy to manage one website than two, one for desktops and other for mobile devices. You need not engage a separate SEO professional for managing responsive website design and its desktop version. In this way having a responsive website also reduces the cost of marketing a business. Only one SEO campaign can help in optimizing the keywords of the website which can be searched through all types of devices including smart mobile phones, tablets, laptops and desktops.  
Thus a responsive website design has a number of benefits not only for the users but also for the website owners.

Thursday, August 6, 2015

Web Design

Website design involves planning, developing and updating website. In addition, website design deals with website structure, information architecture, navigation ergonomics, user interface, website layout, fonts, pictures, color, contrasts and icon design. When designing a website, you should make sure that the website is user friendly. Web designers need to ensure that the website content can be understood by users. This will depend on the ability of the user to know how the website works. This involves user experience design and interactive design of your site.
After making your website, you can choose a domain name. Remember, computers communicate by using IP addresses. Domain names are used for identification and define control within the internet. In most cases, domain names are created by regulations and procedures of DNS. If the domain is registered in Domain Name System (DNS), then it is a domain name. 
If you have a website and registered domain name, you can take advantage of the affordable and reputable website hosting. Web host will help you make your website visible or available on the internet. In order to make the website visible on the internet, you have to store it on a web server. Note that web server refers to a computer on which the contents of your website are stored. Once you purchase the space on web server, you can store your Web Pages and your website becomes hosted and visible as well.
Social media integration on your website is inevitable since you have to market your site. It is worth noting that social media can increase popularity of your site to enhance your online brand. In addition, social media can help boost your website traffic. As a result, social media integration on your site can boost your social media availability and visibility as well. There are various ways to integrate social media include use of social videos, Instagram photos, and more.

written by: Slam2b

Tuesday, June 16, 2015

SOCIAL MEDIA INTEGRATION IN WEBSITE DESIGN



I spoke with a customer regarding a new website design strategy and the main topic was integrating his social media into the new website. The customer has many Facebook Friends, Twitter Followers, and other social media contacts. We decided on a design that would include new themes to match his website, along with various social media links, and widgets to add to the new website.
Since the customer already had thousands of contacts thru social media, it made getting his new website out in front of his customers a lot faster. He had response immediately to the various post on social media regarding his new website. Now he is bringing in new customers to his online business from friends and contacts that he already had on his social media accounts.

Everyone knows that when you get a new website that it takes time to generate organic traffic. Well you should introduce you online business to you friends thru social media while you wait for organic traffic to start rolling in. You will be surprised at the amount of traffic that your new website will get and your sales should start to come in faster.